Imagine – your organization has designed an incredible product. It solves problems, saves time, and is a masterpiece of beautiful design. But all of this is useless if your target market doesn’t know why they should buy it – or even if it exists.
Product Marketing is often a sadly neglected afterthought to the software lifecycle. For law firms, as an example, the cost of employing a dedicated marketing professional or team on a permanent basis outweighs the benefit they bring during product releases.
GDSI is perfectly positioned to carry out outsourced Product Marketing. With over 20 years working in the legal software industry, we know its requirements, needs, and pain points intimately. Combined with a decade of experience bringing products successfully to market, we know exactly how to get your product to the target market.
We’ve worked with businesses of all sizes and ages, from start-ups to decades-old product companies. Our team implements tried and tested Pragmatic Marketing techniques at every stage of the process, the global standard of marketing strategies.
We offer the following Product Marketing services:
- Defining the market for the product
- Performing market research on product features and price testing
- Researching perceptions and trends in the market
- Identifying frustration points of current releases or past user experiences